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Is your logo visible

Just a quick tip for you today, we want to make sure everyone sees your logo in the perfect light! Logos come to you in various sizes.  It can get a bit confusing to match the right size with what you...

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Psychology of the color blue

“Blue is the only color which maintains its own character in all its tones… it will always stay blue; whereas yellow is blackened in its shades, and fades away when lightened; red when darkened becomes...

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Let’s face it, people don’t like blue food

If you’re designing a restaurant there are certain colors to stay away from, and blue is one of them. Blue and purple are associated subconsciously with toxins and spoiled food. Why? Blue foods are not...

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Blue Cocktails

Blue design isn’t appealing to the senses in the food realm of restaurants, but behind the bar, it’s a different story. People are hard-wired to associate blue food with things that are toxic or will...

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Branded table tents

As we mentioned Wednesday, table tents must have the same look and feel as the rest of the marketing materials that a restaurant uses. Kona Grill uses their table tents for seasonal promotion, and...

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September Calendars

It’s the beginning of September, and you know what that means – more calendars! This month we will be featuring two images from Rick D’Elia and one image for our animal lovers out there from Cactus...

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Purple drinks

It’s difficult to create a purple drink that has that “fresh, just squeezed” appeal because purple does not occur naturally.  Similar to how a painter mixes paints, purple can be made using the colors...

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Sensory Branding Video

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The importance of Graphic Design

Graphic design is a language for living. There needs to be a reason for everything and people take for granted that they are affected by graphic design hundreds if not thousands of times per day....

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September Desktop Calendars

September is National Organic Harvest Month, so all of these calendars are plant/green/sustainable themed. Hopefully you will be inspired to eat and live fresh! Check back here in October for more...

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